The FilmTech Office and the German Film Producers Association present a series of case studies and presentations during the Berlinale.
Friday, Feb 16
17:00 — 18:00
Cloud-based Archive on Demand as a distribution strategy
Sven Slazenger — Founder and CEO, Interlak
Sven will share with us the concept of an Archive-on-Demand as a major step to a completely cloud-based media production and distribution pipeline. Diving into UFA/ Bertelsmann's pilot project to implement this vision, he will explore the changing landscape of a media industry moving to the cloud and the use of cognitive services, artificial intelligence and data analysis throughout the entire value chain.
Interlake is a digital change agent and provides the tools and guidance for cloud-based information transfer within an enterprise. Working with modern media from E-learning to media production workflows, we serve customers in over 30 countries for more than 20 years. Interlake is among the top 1% of Microsoft partners in Germany and the oldest Articulate partner worldwide. Through Interlake Holding we're also involved in ventures in the fields of Volumetric Video Production (VoluCap GmbH), VR/AR (Metropolis VR and Wonderlamp) as well as credit checks and payment (creditPass).
Saturday, Feb 17
17:00 — 18:00
Piracy Data and its application in film production and distribution
Chris Anderson | Head of Film & TV, UK & Europe, Muso
Audience data and insights are used every day to make decisions on the sales, acquisitions and distribution of films around the world. But what if the audience you’re looking for isn’t watching films legally? Should that data be ignored? MUSO often sees two, three, and four times as many illegal views of films as legal, meaning that without looking at the trends of those audiences you could be missing out on 80% of the audience insights. See the bigger picture.
MUSO collects data from billions of piracy infringements every day to help entertainment companies and rights owners see a bigger picture. With an unrivalled data platform, digital content database covering 196 countries, millions of measured devices and billions of piracy pages continuously tracked, MUSO empowers entertainment companies and rights holders to win against digital piracy. Clients can easily discover the total extent of piracy using a unique data set and build better intelligence to protect their digital content more effectively, as well as connect with audiences to unlock new revenue streams.
Sunday, Feb 18
17:00 — 18:00
Data Driven Film Marketing for specific target audiences
Ben Johnson | Co-Founder & CEO, Gruvi
In a connected world of new media, marketing strategies seem to be no longer efficient. In order to attract new audiences we need to understand a new way of communication. In this presentation, Ben will discuss how data driven marketing can be used to promote your film in a world overwhelmed with content.
Gruvi is a marketing technology platform that helps entertainment companies reach and engage online audiences prior to and during a film's release. Our customers include Disney, Odeon as well as many independent distributors. Gruvi helps distributors, exhibitors and VOD platforms to:
- Define target audiences and identify how to reach them
- Build a wide range of rich interactive advertising units that include ticketing, video and promotions
- Deploy these units programmatically via our advertising exchanges to all major platforms and social media
- Track how the advertising is performing and how the audiences are moving through to ticketing
- Aggregate user data to make future campaigns more effective
Monday, Feb 19
17:00 — 18:00
Blockchain-based Revenue Distribution and Crewfunding
Maria Tanjala & Irina Albita | Co-Founders, Big Couch
Films and digital content are generating revenues, but when and how these revenues reach the stakeholders invested in a film, that’s a complex process. Big Couch is aiming to offer a blockchain based solution for all content creators, and their stakeholders to receive their cut, in a transparent, decentralised manner. In their presentation, Maria and Irina will explore alternative ways of funding such as crewfunding, and technological platforms that can distribute money in an instant.
Big Couch is launching its new product FilmChain - a decentralised and transparent platform using blockchain technology. The revenue distribution platform supports film and digital content creators, by collecting revenues and automatically distributing them to all stakeholders, while lowering friction, increasing transparency and decreasing settlement times. In 2018, they are part of the EFM Startups batch at the European Film Market of the Berlinale and have been funded by Innovate UK with an innovation grant for their development in partnership with Imperial College London. Big Couch has established a reputation as a fintech startup energising the film industry with a unique finance model, CREWFUNDING, which helped independent film producers fund their films in the UK, Iceland, EU, and New York.
Tuesday, Feb 20
17:00 — 18:00
Blockchain Platform for License Trading of film rights
Hendrik Hey | Founder, Welt der Wunder TV
In his presentation, Hendrik will share with us how Welt der Wunder TV is currently developing the world’s first blockchain solution for the international trade of media licenses. The license trading on the platform will be enabled by a proprietary crypto currency called MILC (MIcro Licensing Coin) which will be issued through an ICO (Initial Coin Offering, similar to the issuing of company shares though an IPO, Initial Public Offering).
Welt der Wunder TV, Germany’s leading knowledge TV broadcaster, is currently developing a blockchain-driven licensing, trading and distribution platform for high quality video content for international broadcast, VOD and online video publishing.
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